Vice has turned the rapper Action Bronson into a television star, but in conversations with Spin, over a dozen sources at the company say his disruptive presence and rude behavior is everything they’re seeking to eradicate from the company.
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VICELAND has ordered new seasons of two of its popular (and inimitably titled) series: Fck, That’s Delicious and the meta-comedic Traveling The Stars: Action Bronson and Friends Watch ANCIENT ALIENS hosted by network staple: chef, rapper, and raconteur Action Bronson. Action Bronson really began to make a name for himself around 2011, drumming up underground hype with a string of releases for which he rapped skillfully over throwback, soul-sampling beats in a high-pitched and strained vocal style that bears an uncanny resemblance to Wu-Tang’s Ghostface Killah. But while there have been many to accuse him of borrowing too heavily from Ghost, Bronson seems to have eclipsed the comparisons – maybe due to the uniqueness of his lyricism and persona. And in 2012, his eccentricities began to flourish; he achieved perfection on the track Bird On A Wire by rapping about sponge baths and leather suits alongside Atlanta weirdo Riff Raff over Harry Fraud’s blissfully zoned-out beat, and later that year he broke through with his revered Blue Chips mixtape.
In March 2016, the Program Board of the George Washington University announced that Bronson would be the headlining performer for the university’s yearly spring concert, “Spring Fling”. Controversy soon erupted when Bronson’s song “Consensual Rape” came to light, as well as statements Bronson made that were considered homophobic, transphobic and misogynistic. Various student groups pushed for the university to cancel the performance in light of the news, sparking a discussion on the merits of safe spaces versus artistic freedom. Bronson responded in an open letter, claiming that his songs “depict a story” and “aren’t meant to be anything but an artistic expression,” condemned all forms of sexual violence, and offered an apology.
No. There’s always good food everywhere. You just gotta know the right people. You could find a little market and fucking get some raspberries and eat those or get some stuff at the farmers’ market and make it yourself, you know what I mean? You don’t have to just be you know drowned in McDonalds or whatever. I mean, we’ve all done it, there’s no doubt. I’ve been in Norway fucking 2 in the morning and the only thing open was McDonalds. I’ve been in fucking weird places in France and the only place open was McDonalds.
Action Bronson is a rapper from Queens who’s been making records since 2011. He also stars as the host of two TV shows about food on Vice’s channel, Viceland His third album, Blue Chips 7000, came out in 2017, and features this song – The Chairman’s Intent.” It was produced by his longtime collaborator, producer Harry Fraud In this episode, Action Bronson and Harry Fraud tell the story of how The Chairman’s Intent” was made.
After Dr. Lecter, Bronson honed his skills on a series of mixtapes before making the leap to a major label for 2015’s Mr. Wonderful, followed by Blue Chips 7000 in 2017 and White Bronco the following year. Meanwhile, he parlayed his charisma—and epicurean curiosity—into a healthy career as a TV and internet personality, hosting two loose, food-oriented talk shows, Fck, That’s Delicious and The Untitled Action Bronson Show, as well as writing two books, one based on Fck, That’s Delicious and another, Stoned Beyond Belief, about, well—guess. While his pen has sharpened over the years, his sound has remained pretty consistent: simple, funky, soulful, a little throwback—a basic backdrop for a dense lyrical projection, one of the most effortlessly entertaining personalities to step into the arena in the 2010s.
Just days before he was scheduled to perform at the Osheaga music festival in Montreal, Canada, Bronson cancelled his performance after Quebec’s Council for the Status of Women petitioned for the fest to ban him.
He released his debut studio album Dr. Lecter in 2011, which is available in digital download and also in CD-R on his official website. Action Bronson is an atheist, which he revealed in the song “Not Enough Words” (lyrics: “ask to swear to God, but in that I don’t believe though”), from Action Bronson’s collaboration album with Statik Selektah, Well Done.
In August 2012, it was announced Paul Rosenberg signed Action Bronson to a management deal with Goliath Artists, which also houses such names as Eminem , The Alchemist , Blink-182 and Danny Brown Also in August 2012, Bronson was featured on Odd Future -rapper Domo Genesis and record producer The Alchemist’s collaborative album No Idols , on the tracks “Elimination Chamber” and “Daily News”. Later that year, Action Bronson joined both Warner Bros. Records, via media company VICE, and concert booking agency NUE. On 12 November 2012, Bronson released Rare Chandeliers, a collaborative mixtape with The Alchemist.
The rising rap star has become a bigger presence overseas due to his continued success in the states. Bronson mentions recording for a stint in Copenhagen and entertains the idea of spending more time overseas in the future.
This controversy has not been forgotten by some of the Vice staffers we spoke to, who say that they and others view Bronson as someone with whom the company should not be so closely associated. According to multiple sources, staff at Vice’s Los Angeles office successfully fought the company in 2015 over large photos of Bronson that were displayed on the walls there. The staffers who got them taken down believed that displaying them would be disrespectful to the office’s trans employees.
This is far from the last we’ll see of Action Bronson, however. The rapper has another book, Stoned Beyond Belief, set to be released in 2019. More albums are soon to come and new art projects like sculpting and painting will accompany them. As these projects roll out, you can rest assured there will be no shortage of suitors looking to sign this talented free agent and make him feel appreciated.
In August 2012, it was announced Paul Rosenberg signed Action Bronson to a management deal with Goliath Artists , which also houses names such as Eminem , The Alchemist , Blink-182 and Danny Brown 13 Also in August 2012, Bronson was featured on Odd Future -rapper Domo Genesis and American hip hop producer The Alchemist’s collaborative album No Idols , on tracks “Elimination Chamber” (also featuring Earl Sweatshirt and Vince Staples ) and “Daily News” (also featuring SpaceGhostPurrp and Earl Sweatshirt). Later that year Action Bronson joined both Warner Bros. Records , via media company VICE , and concert booking agency NUE 14 On November 15, 2012, Bronson released Rare Chandeliers , a collaborative mixtape with The Alchemist.
Bronson was born in Flushing, Queens, New York , the son of an Albanian Muslim immigrant father and a Jewish New Yorker mother. Before embarking on a career as a rapper, which was originally just a hobby, Bronson was a respected fire-flame gourmet chef in New York City. Bronson has a degree from the Art Institute of New York City’s culinary program, and was at one point the head chef for the New York Mets baseball team. He hosted his own online cooking show titled Action in the Kitchen, but after breaking his leg while working one day in his father’s restaurant, Bronson concentrated solely on his music career.
This is my normal shit. I still wake up every day and take my kids to school. It’s supposed to be this way. Blue Chips and Blue Chips 2 present me and that’s what people like. They don’t like a contrived version of you.
Michelin-starred meals are not all that’s on offer in the new cable series, which, like the online-only version, ranges high and low. Action Bronson and two new regular characters, Big Body Bes and Meyhem Lauren (a fellow rapper whom Action Bronson met in junior high home economics class), eat sea urchin-spiked scrambled eggs at the restaurant Rose’s Luxury in Washington, D.C., — which Big Body Bes likens favorably to a KFC mixed bowl” — and roasted lamb’s head in Marrakesh, Morocco.
The large majority of these tracks with the exception of the aforementioned A$AP Rocky assist could have very well appeared on last year’s Blue Chips 7000 or even 2015’s Mr. Wonderful. His set ups, hilarious ad-libs and punchlines might be refreshingly zanny but his formula for songwriting turns out to be rudimentary. For now, the casualness of his persona mixed with the ferocity of his rap abilities will more than satisfy his core fan base but touching ears beyond that is a fat chance.
On August 5, 2014, Bronson released the song “Easy Rider” as the first single from his debut album Mr. Wonderful. The song was produced by Bronson’s longtime producer Party Supplies. On August 20, 2014, the music video for “Easy Rider”, was released. The video for “Easy Rider”, which was directed by Tom Gould, pays homage to the 1969 Peter Fonda and Dennis Hopper film of the same name. Bronson officially released “Actin Crazy”, via digital distribution on January 20. He released the full album on March 23, 2015.
Anyone concerned that major-league hip-hop is currently lacking in former chefs who garnish their raps with gourmet food references can now rest easy. One of the more eccentric figures to emerge in recent years, Action Bronson is single-handedly filling that void.
We’re sat in the rapper’s suite on the 17th floor of a medium budget hotel. Waiters, slightly alarmed by the pungent smell in the room, bring a feast that’s served on silver platters. Actually looks pretty good,” Bronson remarks, inspecting a slice of pizza before tossing the metal lid on the floor. Our interview and shoot was initially supposed to take place elsewhere, but Action Bronson has a reputation for putting on one hell of a show, and with an intense international tour schedule like this, he needs all the downtime he can get.
Watch Action Bronson’s exchange with KFC Radio and Barstool Sports CEO’s response below. In a new Hot 97 interview , Bronson addressed going off on Viceland over a recent dicey meme and revealed the fate of his popular Fck That’s Delicious” series.