After 4 (enforced) years away from London, Tyler, The Creator attempted to make his first return earlier this year at a surprise show in Peckham : it ended in overcrowded carnage, causing the whole event to finish before it even began. There’s an argument to be made that IGOR is Tyler’s Lemonade. Aside from being brave stylistically, it’s the closest he’s ever come to a soul-bearing break up album. He takes us on a journey through falling in love, right into heartbreak via infatuation and manipulation. He digs deep and shares his emotions for his fans. And it’s telling that Tyler chose singing over rapping for large sections of the album – genuine feelings will always sound better in a croon.
The urgent question surrounding his latest album is: Who is Igor? The face Tyler presents to us on the LP’s cover channels Grace Jones’s influential 1981 pop album Nightclubbing—the stylized hair, the skin color, the inscrutable expression.
Almost two years since the release of “Cherry Bomb”, Tyler released a song titled “Who Dat Boy” featuring %cA$AP Rocky% in June 2017 to precede his new album. Following many promotional countdown posts on social media, he announced that the fourth studio album was titled ” Scum Fuck Flower Boy ” and would be released on July 21.
As a casual Tyler listener, his earnestness in revealing Igor, and thus himself, is compelling. It gets me thinking about that comma in his name—Tyler, the Creator. It forces a pause, a consideration. It’s not just some descriptor, but a title, a degree, an honorific.
There is a thunderous noise as Tyler steps onto the stage in full ‘IGOR’ persona: bright yellow suit, check. Blond wig, check. He stands motionless, baiting the crowd, illuminated by a spotlight as the beat of ‘IGOR’S THEME’ rings out across the venue. He pops like a coiled spring towards the end of the track, with the audience going absolutely ballistic as the last notes ring out.
In Australia IGOR debuted at Number 1 on the ARIA Urban charts and was celebrated with a coveted Album of The Week on triple j. Embraced by fans and critics alike key tracks like EARFQUAKE rose into the streaming stratosphere with over 114 million plays and counting on Spotify alone. With IGOR Tyler, The Creator has cemented his reputation as a superstar and one of the most essential voices in hip hop.
This is one of the only nags of the show: for as much as Tyler has improved as a producer, vocalist and performer there are a few points where the backing track is left to do too much work. These moments feel most suited to the hardcore fans that hang off his every word: and who can blame them, it’s pretty momentous he’s back. But it just feels a bit undercooked: there’s not much satisfaction in seeing someone tear about a stage to a backing track with their own vocals on it no-matter how famous they’ve become or which Prime Minister they’ve been banned by.
It’s hard to picture this scene without it taking place in Tom Hank’s New York apartment in Big. Tyler’s boyish zeal has always been endearing and he does a great job of depicting loose, teenaged daydreams. The joy here – a la Hanks’ Josh Baskin – is that he can actually put his money where his mouth is. This time around, he has the cash on hand to buy a McLaren.
Tyler has found himself at the centre of negative media attention for his use of homophobic slurs,frequently the use of the epithet faggot in his lyrics and on social media. He personally denied the accusations of homophobia, stating, “I’m not homophobic. I just say faggot and use gay as an adjective to describe stupid shit,” and, “I’m not homophobic. I just think faggot hits and hurts people”. He appears to understand very little of the impact of his derogatory use of language. However Tyler, The Creator was the first to openly show support for fellow Odd Future member Frank Ocean after he revealed he had a relationship with another younger man. The young rapper has managed to collect a number of nominations at the MTV Music Video Awards, along with acclaim for his solo discography and work within Odd Future despite numerous controversies surrounding his lyrical content.
Signed as a solo artist to a one-album deal with XL Recordings , Tyler made his proper solo debut with Goblin. Upon its May 2011 arrival, the album became the first Odd Future -related product to be released through the traditional music-industry channels, and debuted at number five on the Billboard 200. Meanwhile, Tyler continued to produce for OF and its affiliates, most notably on The OF Tape, Vol. 2 and a later 2012 release, Frank Ocean ‘s Channel Orange, which won a Grammy for Best Urban Contemporary Album. Tyler’s second LP, Wolf, followed on the Odd Future label in April 2013. It entered the Billboard 200 at number three with an expansive list of guests – including Erykah Badu , Pharrell , Stereolab ‘s Laetitia Sadier , and Quadron ‘s Coco – reflective of Tyler’s aesthetic.
Alan asks Okonma if he has a picture he can sign. I don’t keep anything on me. I see this in the mirror all the time,” he says, gesturing to his face. But he takes a picture outside instead and promises to send it. A schoolboy walks past, looking mildly confused, as if telling himself he couldn’t have just seen Tyler, the Creator in the suburbs of north London.
At the time, the ban was controversial; looking back, it seems absurd, whatever you think of his output. Those who approved argued that Okonma was a homophobe and a misogynist. Certainly, his early records were peppered with bitch” and faggot”; on one track, Blow, he rapped from the perspective of Ted Bundy, the serial killer pop culture can’t seem to leave alone. But Eminem, who built his early career on a cartoonishly violent alter ego, was never banned. When another American artist, Offset, rapped: I cannot vibe with queers ,” in early 2018, he was forced to apologise, but his band, Migos, played a show in London two months later. It remains unclear why Okonma was singled out for music he had made years before and no longer performed.
Tyler, The Creator has claimed that Eminem picks some of the worst beats ever” on a new podcast – listen below. StubHub is your source for all tickets to the Tyler, the Creator tours, events and concerts.
Tyler, The Creator had some harsh words for fellow rapper Eminem on music producer Rick Rubin’s podcast recently. He was asked by Rubin if there are any rappers he listened to strictly for their lyrics, not necessarily their music. He named Eminem as one such artist, but then took a dig at the 46-year-old.
Tyler’s latest album, IGOR,” his No. 1 in the Billboard Artist 100 chart after its release in May, knocking off DJ Khaled He talked to Beats 1 at the time about what it meant to him. No disrespect to Khaled or anyone. But he had every person in the industry, everyone on that f—ing album. Everyone. Everyone,” he said. Cardi B. 21 Savage. Travis Scott. Post Malone. Beyonce. Jay. Everyone who sells billions of records and the fact that I beat him with this that isn’t parallel to all the popping music right now was f—ing crazy, bro.
Fresh off a super stacked podcast interview with the one and only Rick Rubin , a new Tyler, the Creator one-on-one with none other than Nardwuar has been released.
Okonma was the first of the collective to branch off into a solo career, and early records such as Goblin and Wolf established him as an inflammatory voice of horrorcore rap. For a time, he was the face of the transgressive subgenre: He was banned from entering the United Kingdom because of his incendiary lyrics, and in 2014, he was arrested in Texas for inciting a riot during a show at South by Southwest.
Tyler was not taking a break, announcing that he was due to release his third album titled ” Wolf ” in 2012. He said it would contain instrumentals that he had made since he was 15. However, it wasn’t until the following year that the studio effort arrived. Making its way out via Odd Future Records and RED Distribution, “Wolf” was released on April 2, 2013 and featured %cFrank Ocean%, %cPharrell Williams% and %cErykah Badu% among others. It received critical acclaim and debuted at No. 3 on Billboard 200 after selling 90,000 copies in its first week.
Okonma is in the middle of an ambitious international tour; on the day we meet, he will play the second of three sold-out shows at Brixton Academy in London, his first gigs in the UK since the ban. (He attempted a surprise outdoor performance in nearby Peckham earlier this year, but it was pulled due to overcrowding) It’s been four years since I’ve been back,” he tells the audience from the stage in Brixton. Since this beautiful, flawless black skin was allowed in the country.” The roar of the adoring young audience, many of them wearing Tyler merch, is deafening.
There’s an argument to be made that IGOR is Tyler’s Lemonade. Aside from being brave stylistically, it’s the closest he’s ever come to a soul-bearing break up album. He takes us on a journey through falling in love, right into heartbreak via infatuation and manipulation. He digs deep and shares his emotions for his fans. And it’s telling that Tyler chose singing over rapping for large sections of the album – genuine feelings will always sound better in a croon.
The album marks an important step in the evolution of Tyler, the Creator. The rapper first came into the spotlight in 2007 as the rambunctious teenage ringleader of Odd Future, a now mostly defunct Los Angeles-based rap collective that has spawned such musicians as Frank Ocean, Earl Sweatshirt, and Syd. Known for their punk antics, explicitly sexual and violent lyrics, and general hooliganism, there was a certain edge to their ideas that carries over into their artistry today.