BTS Advertsing And Communications

BTSIf you haven’t picked up on it by now-0613 represents the day that BTS first debuted — June 13, 2013. If you’re a recent ARMY member then you should know that our guys have been on their grind for quite some time. Though they were wildly popular in Korea for years-their global reach and success began to billow as recently as 2017. Obviously, Jungkook’s tattoo could have read, 061313,” but we adore the fact that he chose 13 to represent both the date and the year. Check out the new ink for yourself below.

Love Yourself: Tear is nearly as high at 5.75 million. Both albums are so strong thanks to their own scores added to the smash compilation, Love Yourself: Answer.

In the following table, all categories display figures that way, e.g. in equivalent album sales. For example, singles from Wings released in digital format sold the equivalent of 1,271,000 albums – 8,470,000 downloads with a 10 to 1,5 weighting.

Other K-pop acts like Girls’ Generation, G-Dragon and 2NE1 had flirted with crossover U.S. stardom before. Others like Twice and NCT 127 are waiting in the wings. But at the Rose Bowl, it was obvious BTS had hit an escape velocity of fandom.

As BTS played its radiant, uplifting Mikrokosmos” and fireworks burst over the Rose Bowl after its final, red-eyed bows, a K-pop band took its place among the elite of American live music. This tour will soon hit Chicago’s Soldier Field, MetLife Stadium near New York City and London’s Wembley Stadium before heading back to Asia. Bands spend their whole lives working to get here, a stage where no one from BTS’ genre or country had come before.BTS



On their tour around town, BTS is accosted by a cameraman outside a famous hot dog stand near Hollywood. The footage later goes viral and rumors quickly spread that the band canceled a meet and greet” for no reason. Of course, the truth is that there never was a meet and greet, but rather a private photo shoot with this magazine: The owner had signed a standard agreement, part of which stipulated the event would be closed to the public. Eventually, we learn that the day before, the stand’s Twitter account shared the exact time the band would be arriving and encouraged fans to come.

There is a lot of new music to discover every week, but so little time. Here is a selection of some outstanding songs released in the past few days that should find a place in your playlist.


A happier scene unfolds at Dave and Buster’s, the adult arcade games chain, where the boys are given an unlimited points card and set free. On a weeknight the floor is quiet, just a handful of families with small kids killing time; not much notice is paid to the handsome group in the back. Jungkook and Jin race to the DDR machine and face off, their patent leather cowboy boots darting frantically across the mat. Suga and Jimin reach for a first-person shooting game, while J-Hope and RM start throwing baskets. Across the way, V draws the attention of a small kid—Mom, they were on TV last night!” the child says—and takes a selfie with him, before turning his attention to a machine where you toss palm-size footballs through different hoops. Wait, this is really hard!” he says, calling to Jimin to take a turn (Jimin effortlessly throws a few into the correct slots).

Calvin Klein Jeans’s Spring 2018 wares ( later shot on the Kardashian-Jenners ) are duly admired, then the boys slip out to get dressed in private and return for group inspection. They are extremely particular about clothes. They are perfectionists,” a staff member proudly notes five times that day. Hems are cuffed and uncuffed and re-pinned until they hit the ankle just so; Jungkook fusses with a belt to perfect the fit, while Jimin and Suga compare silver chain earrings, left long to brush their collars. Jin walks in promptly, shrugs on a pair of cornflower blue cowboy boots, and sticks a wedge of Castella in his mouth.

BTS at their press conference for Love Yourself: Tear on May 24, 2018. Suddenly, the lights went dark. There they were: Jungkook, Jimin, V, RM, J-Hope, Suga and Jin.

Chart followers know these sales are extremely cheap, with volumes that inflate the role of this market among the global music industry. For example, the double album Love Yourself: Answer was issued with a price of 25 yuans, a mere $3.61.

When speaking with Syke & MJ In The Morning on Oct. 18, BTS delved into their favorite music artists. And the K-pop group expressed their love for a variety of artists, such as Summer Walker, Chance the Rapper, Billie Marten, and Lizzo.

At 8,790,000 pure album sales, BTS are among the 5 best selling artists of all time in South Korea. They are a music boy band of seven members. They are superstars of Korean pop, a genre known as K-Pop. They were formed in Seoul in 2013.

The last act to their “school trilogy”, Skool Luv Affair (2014) topped the Gaon Chart and sold over 200,000 copies. It also peaked at number three on Billboard’s World Albums Chart. The album was supported by the singles “Boy in Luv” (Korean: 상남자; RR: Sang-namja) and ” Just One Day ” (Korean: 하루만; RR: Haruman). That June, BTS participated as judges for a K-pop cover dance competition in the Bridge to Korea festival in Russia, an event that aimed to promote tourism between the two countries, where they also performed on stage. In August, the group also attended KCON in Los Angeles. That same month, they released their first Korean studio album, Dark & Wild , which peaked at number two on the Gaon Chart and sold over 200,000 copies. It was supported by two singles: ” Danger ” and ” War of Hormone ” (Korean: 호르몬 전쟁, RR: Horeumon Jeonjaeng).

Twice’s inaugural Canadian Hot 100 hit Feel Special” became the tenth K-pop song to reach the chart this year less than a month ago. Just one week after the girl group landed their first big win, J-Hope, better known as one-seventh of BTS, scored his first solo placement with Chicken Noodle Soup,” upping this year’s total count to 11. This frame, new supergroup SuperM starts their first single Jopping” at No. 85 moving the total to 12.

If these topics sound angsty, it’s not without national precedent. There’s a unique melancholic sentiment to be found in Korean culture, which goes by the name of “Han”.

The L.A. trip was the sort of pop cultural milestone not seen since the Beatles arrived in New York (or One Direction arrived, well, anywhere), but of different magnitude. For countless Asian-Americans, it has meant everything to see seven Koreans celebrated on a global scale. Back home, Koreans are astonished to see a group of their own go so far (unusually, BTS exploded overseas first, only winning their first daesang, or major Korean music award, in 2016). The boys know it too—over the course of our day with them, they spend a great deal of their time blissfully awestruck by the attention.

In August 2019, Love Yourself: Her and Love Yourself: Tear reached 2 million copies in South Korea, making all three albums of the Love Yourself series to sold more than 2 million copies in South Korea. Not just the sales records, Love Yourself: Tear is awarded the “Double Million” certification by Korea Music Content Association after Love Yourself: Answer awarded in October 2018, Love Yourself: Her surpassing its successor Love Yourself: Tear in just nearly 16,000 copies difference. BTS World: Original Soundtrack has reached 500,000 copies and awarded the “Double Platinum’ certification, making their first soundtrack album to have the certification since Gaon launched the certification last year.

But to Stephen, the real lesson of BTS’s success isn’t about the band’s ability to transcend the norms of K-pop; it’s about K-pop’s rapid ascension into the mainstream.

No single member of BTS is its face,” but the spotlight often belongs to 22-year-old singer and dancer Park Jimin. Jimin is frequently positioned as the group’s lead vocalist. He’s also one of the group’s three main dancers, for good reason , along with J-Hope and Jungkook, and one of its most popular members.

Back in August, the Juice” singer had the best reaction to Boy With Luv” during an interview with CBC Music, where she called the song beyond a jam.” Lizzo also revealed she would like to collaborate with the K-pop group.

Love Yourself: Her made them noticed by major news outlets, hitting the Top 10 in the US. It was just one out of countless achievements that led it close to 7 million sales.

In the entertainment sector, BTS published the webtoons Hip Hop Monster and We On through the Nate Webtoon portal, and the webtoon Save Me in collaboration with LICO and Line Webtoon. In the toy industry, Mattel created dolls modeled off BTS’ outfits from the music video ” Idol “, Medicom Toy created the “[email protected]”, a block-like toy featuring the BTS logo and accents modeled after BTS’ stage clothes, and Funko released BTS versions of Funko Pops. In the gaming industry, Nexon released character avatars based on BTS for their RPG game Elsword, and BTS worked with DalcomSoft to release the rhythm game Superstar BTS in January 2018, as well as with Netmarble Games for the story-based, mobile simulation game BTS World released in June 2019.

K-pop has quickly been growing in popularity in a number of countries all around the world, which for many years were resistant to many styles of music that weren’t performed in English. Now, thankfully, things are changing, and more artists chart more and more hits, and while there are still several months to go before 2020 arrives, 2019 has already become the biggest year for the genre in Canada in one important way.

It should be noted that most of these elements have been present in numerous other recent K-pop groups — most notably Big Bang, which probably influenced BTS more than any other K-pop group. What Big Hit Entertainment did, however, was to systematize these elements in BTS, and market them hard.

All those packaging-only records do not create value, they exploit the value originating from the parent studio album of each of its tracks instead. Inevitably, when such compilations are issued, this downgrades catalog sales of the original LP. Thus, to perfectly gauge the worth of these releases, we need to re-assign sales proportionally to its contribution of all the compilations which feature its songs. The following table explains this method.

BTS own 4 of the last 7 albums which sold over 2 million pure units globally. The key to BTS’s success: emotional resonance, sincerity, and an ARMY of fans. Along with these superb album results, they also issued several smash stand-alone hits, adding for another 6.77 million equivalent album sales.

Which reminds us: We can’t talk about boy bands in modern fandom without talking at least a little about shipping BTS’s popularity lends itself to RPF (real-person fiction) shipping among the band members. And no wonder: The internet is teeming with gigabytes of media in which the members of BTS display zero interpersonal boundaries, are physically affectionate, and generally behave in playful, intimate ways that deconstruct heteronormative masculinity.

K-pop wasn’t always the “manufactured” industry it is today. When the archetypal choreographed K-pop act Seo Taiji and Boys burst onto television screens in the early 1990s, the concept of company-based idol music was little more than a twinkle in industry executives’ eyes. With an earthy hip-hop identity, subversive fashions and music that confronted the social norms and censorship issues of the day, Seo Taiji was an especially brave beginning for a fledgling industry, bringing the promise of a new wave of culturally-specific, authentic popular music to the nation’s entertainment scene.

In the earliest videos of the band, from the months before their 2013 debut, the members were styled as young and sweetly innocent , maintaining the common schoolboy” concept of male K-pop idol groups. When the group officially launched in June 2013, however, it was with a hard style paying homage to old-school gangster rap. Their first single, No More Dream,” was an ode to teen apathy, a rebellious rejection of Korean traditionalism.

In the other side, the box Young Forever contains virtually entire track lists of parts 1 and 2 of The Most Beautiful Moment In Life. Our methodology assigns sales of these packages to each original album. As it also contains a few new songs, we instead gave it a weight of 2, thenits sales are dispatched according to the streaming distribution.

Grace Jeong, editor-in-chief of Soompi, praised the group by stating that, BTS has something to say, and has a great marketing strategy that doesn’t alienate non-Korean-speaking fans.” While they have received praise for their lyrics, in 2016 the group faced criticisms of misogyny regarding the lyrics of ” War of Hormone “, ” Converse High “, and RM ‘s solo song ” Joke “, as well as a Twitter comment made by Suga. The group’s label later issued an apology.

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